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I was scrolling through my local community Facebook group this morning. (If you’ve never experienced the specific chaos of a local community Facebook group, I cannot recommend it highly enough as a source of completely unhinged entertainment.) Someone had posted venting about how local businesses don’t have websites anymore, and honestly, I had to put […]

Brand Strategy, Marketing, Web Design

July 16, 2026

Does your business actually need a website?

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I have a first class honours degree in fashion writing. I have a genuine, deeply-wired penchant for luxury. And the accessory I get stopped about more than anything else I have ever worn in my life is a $67 pair of daily prescription glasses. Doctors. Nurses. Seven-figure CEOs. Mums at the school gates. Strangers in […]

Brand Strategy, Creative Business, Launch Strategy, Magnetic Mindset, Marketing

July 16, 2026

Nobody Wants to Buy from a Try-Hard Brand

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I stumbled across the term ‘tacit knowledge’ this week and I haven’t been able to stop thinking about it since. Tacit knowledge. Defined by philosopher Michael Polanyi in eight words; “We can know more than we can tell.” I read that and something in my chest just… settled. Like a word I’d been reaching for […]

Brand Strategy, Creative Business, Magnetic Mindset, Marketing

July 16, 2026

Tacit Knowledge: The Gap between The Knowing and The Doing

10 Things to Know Before DIYing your Website

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When it comes to DIYing your website, it can be tough. Make it easier on yourself by following these 10 tips for DIY web design: Studies have shown that consumers eye-tracking follows a Z pattern when navigating a website; from top left to top right, diagonally down the center to lower left, back over to […]

Marketing, Web Design

September 21, 2020

10 Things to Know Before DIYing your Website

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