I have a first class honours degree in fashion writing. I have a genuine, deeply-wired penchant for luxury. And the accessory I get stopped about more than anything else I have ever worn in my life is a $67 pair of daily prescription glasses. Doctors. Nurses. Seven-figure CEOs. Mums at the school gates. Strangers in […]

I stumbled across the term ‘tacit knowledge’ this week and I haven’t been able to stop thinking about it since. Tacit knowledge. Defined by philosopher Michael Polanyi in eight words; “We can know more than we can tell.” I read that and something in my chest just… settled. Like a word I’d been reaching for […]

My own brand started to feel like one of the mean girls at school. The kind where you’re just desperately hovering at the edge of the lunch table, hoping she’ll let you sit down today. Which is a wild thing to admit when you’ve spent a decade as a brand designer and strategist. But the […]