Most designers ask what you want your brand to look like. I distill what it's been failing to say about you.
I see brands and humans when they don't know how to see themselves.
That gap is exactly where I work.
There's a particular kind of founder who ends up working with me. She's great at what she does - genuinely, evidently great. Her clients know it. Her results prove it. But somewhere between what she knows she's capable of and what her brand is currently saying about her, there's a gap.
She can feel it. She just can't name it yet.
I'm Luci. I translate visions that live beyond words.
rich in chaos
and overstimulation
I'm AuDHD. Which means my brain is wired to notice things other brains genuinely miss - the micro-expression in a discovery call, the phrase a founder keeps reaching for and never quite landing, the pattern underneath the pattern. Not a learned skill, but how my brain works.
Combined with 11 years in brand strategy, design, digital marketing, funnels, and offer strategy, what I bring to a brand project is something most designers simply don't have access to: I can see the gap between who you actually are and what your brand is currently communicating, and I know exactly how to close it.
The Brand Expansion™ process exists because of this. It's built to excavate the things you know but can't quite tell - the specific genius that lives in how you think, how you work, what your best clients feel in your presence. We make it visible. Then we build everything from there.
most people can't...
the thing I do that
who I am
behind the brand.
Mum to Atlas, four, and Juniper, one. Perpetual collector of half-empty water bottles. Human Design Projector who has made peace with the fact that she sees your patterns before you do and there's nothing either of us can do about it 😅
I've spent over a decade watching brilliant women build brands that don't quite hold them - and learning, project by project, exactly why. The answer is almost never the logo.
That's where I live, in the space between knowing and naming.
That's not an accident. That's the whole point.
My clients come in thinking they need a new brand. What they leave with is something harder to explain and more valuable than that: the experience of being seen, completely and specifically, and then having that reflected back in something they can actually show the world with total conviction and pride.
Most of them say nobody has ever seen them the way this process sees them.
