of note

portfolio update coming soon

Recent projects

If you're a...

Creative Biz Owner

If you're a...

Female Founder

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start here →

"Luci absolutely blew me away!"


the brand stylist, creative director & author

Working with Luci has been a real joy and I’ve loved seeing her work and her process evolve with each project. She pours sheer intention and excellence into her work. Luci absolutely blew me away with her final submission, which not only nailed the brief, but also was an exquisite piece of design work that would create the distinctive and covetable impact the brief required.


" Luci is an absolute brand genius."



She has the gift of being able to take the vision that’s in your head and turn it into global identity powered by thoughtful and intentional strategy. She's helped us with several brand development projects over the past couple of years that have enabled us to scale and grow multiple coaching brands to 6-figures and beyond. 







She is a consummate professional. Her business flow is seamless. Her design aesthetic is extraordinary. It captures who we are and what we do in a way we've never been able to capture before. And it's beautiful. If you want to work with consummate professionals with an unparalleled design aesthetic, then work with Luci.





"Luci stands in a league above & beyond                 we have seen before."

"Luci is super smart, tech savvy, and an all-round creative genius."


success coach

Luci is an absolute JOY to work with. She not only meets expectations but exceeds them. She’s incredibly organised, fun to work with, open minded, flexible and great at coming up with brilliant ideas. She is very committed, conscientious and reliable, and so quick and responsive. She has the answers to questions I didn’t even know I had, and is solution focused and calm. She’s a beautiful soul who's an asset to my business.


"I can't quite put it into words but..."

Then allow me:

My unique approach to brand + website design seamlessly blends aesthetic, strategy, emotion and energy to illustrate that which cannot be put into words.

Whether you're a coach, a course creator, podcaster, creative or innovative visionary, your business is as unique as you are. There is a reason you can't quite explain how you want your brand to look and feel, because nobody has quite understood it before... until now.

Brand expansion is more than just a pretty logo and a website. It’s a re-discovery of self and a powerful process of aligning with fearless visibility.

And with that comes a brand so wildly resonant, and a conviction so potent not just in what you do but who you are, that you'll become a magnetic to your desires.

luckily for you, brand expansion is my superpower.

expand your brand  →

first class ba (hons) in journalism

over 8 years experience in design + strategy for female founders

certified as an energy and mindset practitioner

helped clients generate almost $3mil in revenue

mentored over 200 creative service-providers

certified as a master marketer

become                   with luci →