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I have a first class honours degree in fashion writing. I have a genuine, deeply-wired penchant for luxury. And the accessory I get stopped about more than anything else I have ever worn in my life is a $67 pair of daily prescription glasses. Doctors. Nurses. Seven-figure CEOs. Mums at the school gates. Strangers in […]

Brand Strategy, Creative Business, Launch Strategy, Magnetic Mindset, Marketing

July 16, 2026

Nobody Wants to Buy from a Try-Hard Brand

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