from a tenured brand designer and strategist!

what opportunities is your brand sleeping on?

Get a         Brand Audit to find out

free

If you're feeling like your brand no longer resonates like it used to, like you've outgrown it, or perhaps you're just curious to get my professional brand designer & strategist's insights on what I'd do to better align with your goals - Complete the form below to get started…

I create magnetic brands for

Female Founders

BRAND + website IDENTITY, STRATEGY & DESIGN →

brand Identity, Strategy & Design →

I create magnetic brands for

Female Founders

start here →

Your purpose, your people and your vision are tuned-in to, mapped out and brought into crystal clarity. Analysing everything, I pull out the subliminal recurring themes in your desires that will pull together a business vision and strategy that feeds your joy as a priority.

a three phase deep-dive into the soul of your business

0ne

Drawing on everything from phases one and two, I'll identify your brand anchors. These will be 3-4 descriptors that capture how your brand needs to feel to be most aligned with your values, and commercially viable and magnetic to your dreamiest client/customer. These become the base of everything we do next.

crafting your brand anchors

two

Blending seasonal personality archetypes with the science of colour psychology, I'll determine which season your brand falls in to. This adds a profound layer of objectivity to the potential for indecision that comes with reviewing visual concepts. This makes way for clarity and cohesion throughout.

defining your brand's personality

three

With your brand anchors and seasonal archetype defined, I'll work on your initial brand concepts. Your presentation will house a moodboard for how the brand needs to feel, as well as one for creative direction, a primary, secondary and submark logo, typography suite and full colour palette. Alongside this, you'll also find a strategic summary of your brand's value proposition, dream client profile and brand vision.

the initial concepts

four

Finally, we'll work on revising and refining the initial concepts across three edit rounds (if needed) to create a visual identity that fully captures your brand story in the most captivating and compelling way. Once finalised, you'll receive your brand kit in Adobe CC or Canva format, ready to be boldly visible.

refining and embodying

five

Brand Expansion

process?

what goes into

my

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