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you're so ready for this.
something tells me
the ultimate business glow-up →
in-house brand co-ordinator →
BRAND + website DESIGN and development →
brand Identity Design and development →
Your purpose, your people and your vision are tuned-in to, mapped out and brought into crystal clarity. Analysing everything, I pull out the subliminal recurring themes in your desires that will pull together a business vision and strategy that feeds your joy as a priority.
a three phase deep-dive into the soul of your business
0ne
Drawing on everything from phases one and two, I'll identify your brand anchors. These will be 3-4 descriptors that capture how your brand needs to feel to be most aligned with your values, and commercially viable and magnetic to your dreamiest client/customer. These become the base of everything we do next.
crafting your brand anchors
two
Blending seasonal personality archetypes with the science of colour psychology, I'll determine which season your brand falls in to. This adds a profound layer of objectivity to the potential for indecision that comes with reviewing visual concepts. This makes way for clarity and cohesion throughout.
defining your brand's personality
three
With your brand anchors and seasonal archetype defined, I'll work on your initial brand concepts. Your presentation will house a moodboard for how the brand needs to feel, as well as one for creative direction, a primary, secondary and submark logo, typography suite and full colour palette. Alongside this, you'll also find a strategic summary of your brand's value proposition, dream client profile and brand vision.
the initial concepts
four
Finally, we'll work on revising and refining the initial concepts across three edit rounds (if needed) to create a visual identity that fully captures your brand story in the most captivating and compelling way. Once finalised, you'll receive your brand kit in Adobe CC or Canva format, ready to be boldly visible.
refining and embodying
five
from £6,250
investment
3 wks
timeline
Introduce or rebirth your divinely aligned and exquisitely designed brand to the world, including a full suite of bespoke assets seamlessly woven throughout a powerful and soul-aligned content strategy.
This is for the women who are ready to grow a magnetic brand, a list of super-fans, and a waitlist of ideal clients.
the Brand Atelier
- Primary + Alt. logo
- Submark
- Colour palettes
- Typefaces
- Brand Style Guide
- Content + messaging strategy
- Ideal Client Mapping
- Social templates (Canva)
- Digital & Print assets
details
the one to look the part
from £7,750
investment
10-12 wks
timeline
The ultimate package to introduce or rebirth your brand to the world, showcasing a full suite of bespoke assets seamlessly woven throughout a beautiful website, powered by soul-aligned content strategy.
This is for the women who are ready to be seen, followed and celebrated with a magnetic brand, and a waitlist of ideal clients.
the Momentum Makeover
- Primary + Alt. logo
- Submark
- Colour palettes
- Typefaces
- Brand Style Guide
- Content + messaging strategy
- Ideal Client Mapping
- Social templates (Canva)
- Digital & Print assets
- Showit or Squarespace Website
- Lead Funnel Strategy + Setup
- 60min Website Training
details
most popular
the one where you're seriously ready to scale
from £1,500/mth
investment
rolls monthly
timeline
For the women ready to let their brand dominate their industry, this rolling monthly retainer empowers your business with an in-house Brand Co-ordinator.
We'll meet monthly to discuss brand strategy and focus, everything that goes out to your audience is optimised for total messaging and design cohesiveness with brand assets created on demand.
the Brand Residency
- Brand Strategy Call
- Messaging + Campaign Focus Plan
- Review + audit of any outgoing brand visuals + comms
- Ideation + workshopping new concepts + ideas
- Visuals created on demand
- Upgrade: quarterly brand shoot days for video and photo content
details
the one that gets you a brand strategy wingwoman
£2,000/mth
investment
90 days
timeline
If your business is giving swan vibes (poised on the surface but a hot mess behind-the-scenes) this is the package you need. Using my brand, marketing and tech stack strategy brain, we'll audit and renovate your business from the inside out.
Expect a customer journey with funnels designed to convert, subscriptions consolidated, content organised, digital space decluttered and a suite of perfectly designed pages and automations optimised and ready to make you a lot of money.
the Alignment Edit
- Audit of all brand touchpoints and tech systems
- Streamlining your content library + digital declutter
- Overhaul of all areas for visual brand consistency
- Optimising systems + funnels for conversions + cost efficacy
- Brand Bible quick reference matrix for total brand empowerment
the one to get your shit together
details
from £6,250
investment
3 wks
timeline
enquire to book →
Introduce or rebirth your divinely aligned and exquisitely designed brand to the world, including a full suite of bespoke assets seamlessly woven throughout a powerful and soul-aligned content strategy.
This is for the women who are ready to grow a magnetic brand, a list of super-fans, and a waitlist of ideal clients.
the Brand Atelier
- Primary + Alt. logo
- Submark
- Colour palettes
- Typefaces
- Brand Style Guide
- Content + messaging strategy
- Ideal Client Mapping
- Social templates (Canva)
- Digital & Print assets
details
the one to look the part
from £7,750
investment
10-12 wks
timeline
enquire to book →
The ultimate package to introduce or rebirth your brand to the world, showcasing a full suite of bespoke assets seamlessly woven throughout a beautiful website, powered by soul-aligned content strategy.
This is for the women who are ready to be seen, followed and celebrated with a magnetic brand, and a waitlist of ideal clients.
the Momentum Makeover
- Primary + Alt. logo
- Submark
- Colour palettes
- Typefaces
- Brand Style Guide
- Content + messaging strategy
- Ideal Client Mapping
- Social templates (Canva)
- Digital & Print assets
- Showit or Squarespace Website
- Lead Funnel Strategy + Setup
- 60min Website Training
details
the one where you're ready to scale
from £1,500/mth
investment
monthly
timeline
enquire to book →
For the women ready to let their brand dominate their industry, this rolling monthly retainer empowers your business with an in-house Brand Co-ordinator.
We'll meet monthly to discuss brand strategy and focus, everything that goes out to your audience is optimised for total messaging and design cohesiveness with brand assets created on demand.
the Brand Residency
- Brand Strategy Call
- Messaging + Campaign Focus Plan
- Review + audit of any outgoing brand visuals + comms
- Ideation + workshopping new concepts + ideas
- Visuals created on demand
- Upgrade: quarterly brand shoot days for video and photo content
details
the one that gets you a wingwoman
£2,000/mth
investment
90 days
timeline
enquire to book →
If your business is giving swan vibes (poised on the surface but a hot mess behind-the-scenes) this is the package you need. Using my brand, marketing and tech stack strategy brain, we'll audit and renovate your business from the inside out.
Expect a customer journey with funnels designed to convert, subscriptions consolidated, content organised, digital space decluttered and a suite of perfectly designed pages and automations optimised and ready to make you a lot of money.
the Alignment Edit
- Audit of all brand touchpoints and tech systems
- Streamlining your content library + digital declutter
- Overhaul of all areas for visual brand consistency
- Optimising systems + funnels for conversions + cost efficacy
- Brand Bible quick reference matrix for total brand empowerment
details
the one to get your shit together
- Website copywriting
- Funnel copywriting
- Long-form sales page
- Short-form sales page
- Custom client portal pages
- Custom course portal pages
- Custom stationery
- Brand photoshoot
- Digital shop set-up
- Marketing assets
- Brand content shoot days
- Lead magnet templates
choose from:
enquire to book →
with upgrades
Elevate your project
What can you expect?
3 phase deep-dive
3 brand strategy calls
brand kit set-up in either adobe cc or canva
My proprietary brand discovery process is split into 3 phases to really get into the soul and bones of both yourself and your brand's values, mission and messaging.
Throughout our project, we will have 3 mentoring calls to map out your brand structure, market positioning and launch strategy.
note: these are not included in Brand in a Week
custom onboarding pack and dated timeline
We'll share a private Drive space to house all of your project assets, templates and deliverables. Inside, you'll also find a detailed onboarding pack with guidance on brand photoshoots, a dated roadmap and timeline so you know exactly where we are at all times, and quick links to schedule calls.
final brand files + assets optimised for print and digital use
social media templates delivered in canva format
WEBSITE COPYWRITING
FUNNEL COPYWRITING
LONG-FORM SALES PAGE
SHORT-FORM SALES PAGE
CUSTOM CLIENT PORTAL PAGES
CUSTOM COURSE PORTAL PAGES
CUSTOM STATIONERY
BRAND PHOTOSHOOT
DIGITAL SHOP SET-UP
MARKETING ASSETS
brand content shoot days
LEAD MAGNET TEMPLATES
with upgrades
Elevate your project
choose from
of note
view the portfolio →
Recent projects
You're incredible at what you do, and you deserve a brand that represents everything you are, and then some. My genius is getting your genius seen, felt and wildly paid for, with an intuitive brand identity and strategy.
I work exclusively with female-founders like you, getting to the core of your vision to unravel the noise. Distilling your "I can't quite explain it but..." into an iconic brand identity and web design, with a content strategy to match.
"Luci absolutely blew me away!"
the brand stylist, creative director & author
Working with Luci has been a real joy and I’ve loved seeing her work and her process
evolve with each project. She pours sheer intention and excellence into her work. Luci absolutely blew me away with her final submission, which not only nailed the
brief, but also was an exquisite piece of design work that would create the distinctive
and covetable impact the brief required.
Fiona Humberstone
" Luci is an absolute brand genius."
CO-FOUNDERS, rich & regulated®
She has the gift of being able to take the vision that’s in your head and turn it into global identity powered by thoughtful and intentional strategy. She's helped us with several brand development projects over the past couple of years that have enabled us to scale and grow multiple coaching brands to 6-figures and beyond.
Victoria Morley
Suzie Cuthbertson
CO-FOUNDERS, SUMMIT SUCCESS
She is a consummate professional. Her business flow is seamless. Her design aesthetic is extraordinary. It captures who we are and what we do in a way we've never been able to capture before. And it's beautiful. If you want to work with consummate professionals with an unparalleled design aesthetic, then work with Luci.
Ann Sheybani
J.D.
Walt Hampton
"Luci stands in a league above & beyond anything we have seen before."
"Luci is super smart, and an all-round creative genius."
success coach
Luci is an absolute JOY to work with. She not only meets expectations but exceeds them. She’s incredibly organised, fun to work with, open minded, flexible and great at coming up with brilliant ideas. She is very committed, conscientious and reliable, and so quick and responsive. She has the answers to questions I didn’t even know I had, and is solution focused and calm. She’s a beautiful soul who's an asset to my business.
