don’t know how to see themselves.
#projectorenergy
with award-winning clients featured in
I see brands and humans when they
of note
portfolio update coming soon
Recent projects
You're incredible at what you do, and you deserve a brand that represents everything you are, and then some. My genius is getting your genius seen, felt and wildly paid for, with an intuitive brand identity and strategy.
I work exclusively with female-founders like you, getting to the core of your vision to unravel the noise. Distilling your "I can't quite explain it but..." into an iconic brand identity and web design, with a content strategy to match.
If you're a...
Creative Biz Owner
i want to expand my creative + tech skills →
i want to start a creative business →
i want to become a masterful designer →
If you're a...
Female Founder
BRAND + website IDENTITY, STRATEGY & DESIGN →
brand Identity, Strategy & Design →
Your purpose, your people and your vision are tuned-in to, mapped out and brought into crystal clarity. Analysing everything, I pull out the subliminal recurring themes in your desires that will pull together a business vision and strategy that feeds your joy as a priority.
a three phase deep-dive into the soul of your business
0ne
Drawing on everything from phases one and two, I'll identify your brand anchors. These will be 3-4 descriptors that capture how your brand needs to feel to be most aligned with your values, and commercially viable and magnetic to your dreamiest client/customer. These become the base of everything we do next.
crafting your brand anchors
two
Blending seasonal personality archetypes with the science of colour psychology, I'll determine which season your brand falls in to. This adds a profound layer of objectivity to the potential for indecision that comes with reviewing visual concepts. This makes way for clarity and cohesion throughout.
defining your brand's personality
three
With your brand anchors and seasonal archetype defined, I'll work on your initial brand concepts. Your presentation will house a moodboard for how the brand needs to feel, as well as one for creative direction, a primary, secondary and submark logo, typography suite and full colour palette. Alongside this, you'll also find a strategic summary of your brand's value proposition, dream client profile and brand vision.
the initial concepts
four
Finally, we'll work on revising and refining the initial concepts across three edit rounds (if needed) to create a visual identity that fully captures your brand story in the most captivating and compelling way. Once finalised, you'll receive your brand kit in Adobe CC or Canva format, ready to be boldly visible.
refining and embodying
five
free
with a Brand Audit!
find out what opportunities your brand is sleeping on
If you're feeling like your brand no longer resonates like it used to, like you've outgrown it, or perhaps you're just curious to get my professional brand design & strategy insights on what I'd do to better align with your mission...
click here to get started
"Luci absolutely blew me away!"
Humberstone
the brand stylist, creative director & author
Working with Luci has been a real joy and I’ve loved seeing her work and her process
evolve with each project. She pours sheer intention and excellence into her work. Luci absolutely blew me away with her final submission, which not only nailed the
brief, but also was an exquisite piece of design work that would create the distinctive
and covetable impact the brief required.
Fiona
" Luci is an absolute brand genius."
Morley
CO-FOUNDERS, rich & regulated®
She has the gift of being able to take the vision that’s in your head and turn it into global identity powered by thoughtful and intentional strategy. She's helped us with several brand development projects over the past couple of years that have enabled us to scale and grow multiple coaching brands to 6-figures and beyond.
Victoria
Cuthbertson
Suzie
anything
Sheybani
CO-FOUNDERS, SUMMIT SUCCESS
She is a consummate professional. Her business flow is seamless. Her design aesthetic is extraordinary. It captures who we are and what we do in a way we've never been able to capture before. And it's beautiful. If you want to work with consummate professionals with an unparalleled design aesthetic, then work with Luci.
Ann
Hampton
J.D.
Walt
"Luci stands in a league above & beyond we have seen before."
"Luci stands in a league above & beyond we have seen before."
"Luci is super smart, and an all-round creative genius."
Alexandre
success coach
Luci is an absolute JOY to work with. She not only meets expectations but exceeds them. She’s incredibly organised, fun to work with, open minded, flexible and great at coming up with brilliant ideas. She is very committed, conscientious and reliable, and so quick and responsive. She has the answers to questions I didn’t even know I had, and is solution focused and calm. She’s a beautiful soul who's an asset to my business.
Polly
first class ba (hons) in journalism
over 8 years experience in design + strategy for female founders
certified as an energy and mindset practitioner
helped clients generate almost $3mil in revenue
mentored over 200 creative service-providers
certified as a master marketer
become with luci →
Magnetic
