Start here
People aren't buying beauty.
They're buying soul.
A stunning brand with nothing real underneath it is just decoration.
And decoration doesn't make someone stop mid-scroll and think, "That's her. That's exactly who I've been looking for."
What does that is specificity. The particular essence of a founder, made so visible and so undeniable that the right person feels it before they've even read a word.
That's what I build. Not just beautiful brands - though they are. Brands that are so fundamentally, irreducibly you that the woman you're meant to work with feels seen by you before she's even met you.
BRAND + website DESIGN and development →
brand audit and strategy vip day →
brand Identity Design and development →
Before anything is designed, we go deep. The Brand Expansion™ process excavates the real foundations - your positioning, your values, the thing your best clients already know about you that you've never quite found the language for. We make it tangible. Visible. Impossible to overlook.
Because a brand built on shaky foundations will always feel slightly off. To you, and to the people you're trying to reach.
Most design projects skip this part entirely.
It's the only part I start with.
Most projects start with how your brand looks.
I start with who you actually are.
This is for the founder whose brand has never quite captured the genius she can't articulate, but her best clients always feel.
Not broken. Not ugly. Just wearing an older version of her.
If you want fast, or cheap, or someone who'll execute whatever you bring without question - I'm genuinely not your person.
If you want someone who will see you more clearly than you currently see yourself, and build something from that - keep reading.
£997
investment
1 day
timeline
You're successful. Your brand isn't broken. But there's a quiet nagging that something isn't quite landing the way it should - the website isn't converting the way you'd expect, the enquiries aren't quite right, the brand feels like it's wearing a slightly older version of you.
You don't necessarily want/need a full rebrand. You might. But you don't know yet… and that uncertainty is exactly why this exists.
Brand Reckoning is a full strategic brand day (in-person at Four Seasons Hampshire or virtually) built around the Brand Expansion™ process. We excavate what's actually there: your real positioning, your actual identity, the story your brand has been quietly failing to tell. Not the version that sounds good in a bio. The version your best clients already know, but you've never quite had language for.
You leave with a Brand Blueprint so specific and so honest that most clients describe it as the first time they've had language for something they've known for years but couldn't articulate.
Some clients take the Blueprint and hand it to their existing designer. Some come back for a Becoming project. Some realise the gap was smaller than they thought and leave with the clarity to close it themselves. All of them leave knowing exactly what needs to happen next.
How we work together
Perfect if...
the Brand Reckoning
Three ways in, depending on where you are and what you need.
- Marketplace analysis
- Visual identity alignment
- Core identity foundations
- 12-month positioning actions
- Specific upgrade recommendations across positioning, content, visual identity, and style
- Delivered within one week of completing your Brand Expansion™ process
Inside the Blueprint...
- 6hr VIP day (virtual or in-person at Hampshire's Four Seasons)
- Brand Expansion™ process: a deep identity excavation that pulls the real answers, not the rehearsed ones
- Full positioning audit: where you are, where the gap is, what needs to shift
- Offer suite review and refinement
- Customer journey mapping
- 48-hour Telegram access after receiving your blueprint
What you get...
The VIP day brand audit that elevates everything.
£997
investment
1 day
timeline
You're successful. Your brand isn't broken. But there's a quiet nagging that something isn't quite landing the way it should - the website isn't converting the way you'd expect, the enquiries aren't quite right, the brand feels like it's wearing a slightly older version of you.
You don't necessarily want/need a full rebrand. You might. But you don't know yet… and that uncertainty is exactly why this exists.
The Brand Reckoning is a full strategic brand day (in-person at Four Seasons Hampshire or virtually) built around the Brand Expansion™ process. We excavate what's actually there: your real positioning, your actual identity, the story your brand has been quietly failing to tell. Not the version that sounds good in a bio. The version your best clients already know, but you've never quite had language for.
Some clients take the Blueprint and hand it to their existing designer. Some come back for a Becoming project. Some realise the gap was smaller than they thought and leave with the clarity to close it themselves. All of them leave knowing exactly what needs to happen next.
the Brand Reckoning
The VIP day brand audit that elevates it all.
Perfect if...
- Marketplace analysis
- Visual identity alignment
- Core identity foundations
- 12-month positioning actions
- Specific upgrade recommendations across positioning, content, visual identity, and style
- Delivered within one week of completing your Brand Expansion™ process
Inside the blueprint...
- 6hr VIP day (virtual or in-person at Hampshire's Four Seasons)
- Brand Expansion™ process: a deep identity excavation that pulls the real answers, not the rehearsed ones
- Full positioning audit: where you are, where the gap is, what needs to shift
- Offer suite review and refinement
- Customer journey mapping
- 48-hour Telegram access after receiving your blueprint
What you get...
from £6,250
investment
4 wks
timeline
This is where the Brand Expansion™ foundations meet design that's been built specifically, deliberately, around who you actually are. Not a trend or a template, without a glance at what worked for someone else.
The result is a brand that doesn't just look like you at your best. It feels like you at your best. The marks, the palette, the typography - every decision is anchored in something real about who you are and who you're for. Nothing arbitrary. Nothing generic. Nothing that could belong to someone else.
Clients consistently say they can't believe how completely it captures something they'd never quite managed to put into words. That's not accidental.
Perfect if...
the Brand Becoming
The whole thing. Built from the inside out.
- Full Brand Expansion™ process
- Primary and secondary logo suite - the marks that will carry your brand for years, not seasons
- A considered colour palette that does actual psychological work on your audience
- Typography system that gives your brand a distinct voice before a word is read
- Brand pattern or texture - the detail that makes everything feel intentional
- Curated icon suite and brand marks
- Complete brand guidelines - so everything you produce looks like it came from the same place
- Social media template suite
- Brand Reckoning VIP Day included
What you get...
from £6,250
investment
4 wks
timeline
This is where the Brand Expansion™ foundations meet design that's been built specifically, deliberately, around who you actually are. Not a trend or a template, without a glance at what worked for someone else.
The result is a brand that doesn't just look like you at your best. It feels like you at your best. The marks, the palette, the typography - every decision is anchored in something real about who you are and who you're for. Nothing arbitrary. Nothing generic. Nothing that could belong to someone else.
Clients consistently say they can't believe how completely it captures something they'd never quite managed to put into words. That's not accidental.
the Brand Becoming
The whole thing. Built from the inside out.
Perfect if...
- Full Brand Expansion™ process
- Primary and secondary logo suite - the marks that will carry your brand for years, not seasons
- A considered colour palette that does actual psychological work on your audience
- Typography system that gives your brand a distinct voice before a word is read
- Brand pattern or texture - the detail that makes everything feel intentional
- Curated icon suite and brand marks
- Complete brand guidelines - so everything you produce looks like it came from the same place
- Social media template suite
- Brand Reckoning VIP Day included
What you get...
from £7.750
investment
10-12 wks
timeline
A website designed separately from your brand will always feel like two different people tried to tell the same story. When they're built together - same process, same foundations, same understanding of who you actually are - the result is something that feels entirely inevitable.
The right woman lands on it and immediately thinks: yes. Her. Everyone else quietly moves on. Which is exactly the point.
Perfect if...
the Full Becoming
Your identity and your digital home. Built together, from the same foundations.
- Everything in Brand Becoming
- Full website strategy and architecture
- Custom Showit 5 website design and development
- Copywriting direction and structural guidance
- SEO foundations built in from the start
- Mobile-optimised across every device
- Post-launch support and handover
most
popular!
What you get...
from £7,750
investment
10-12 wks
timeline
A website designed separately from your brand will always feel like two different people tried to tell the same story. When they're built together - same process, same foundations, same understanding of who you actually are - the result is something that feels entirely inevitable.
The right woman lands on it and immediately thinks: yes. Her. Everyone else quietly moves on. Which is exactly the point.
the Full Becoming
Your identity and your digital home. Built together, from the same foundations.
Perfect if...
- Everything in Brand Becoming
- Full website strategy and architecture
- Custom Showit 5 website design and development
- Copywriting direction and structural guidance
- SEO foundations built in from the start
- Mobile-optimised across every device
- Post-launch support and handover
What you get...
Want to upgrade?
WEBSITE COPYWRITING
FUNNEL COPYWRITING
LONG-FORM SALES PAGE
SHORT-FORM SALES PAGE
CUSTOM CLIENT PORTAL PAGES
CUSTOM COURSE PORTAL PAGES
CUSTOM STATIONERY
BRAND PHOTOSHOOT
DIGITAL SHOP SET-UP
MARKETING ASSETS
brand content shoot days
LEAD MAGNET TEMPLATES
choose from
Here's how it works...
the process
four /
refine & handover
three /
design
two /
brand expansion
one /
enquiry
"Run at an opportunity to do this work with Luci, so much magic comes from it."
leadership coach, speaker & author
Luci is a creative genius. There is no doubt about that. Luci has taken my conceptual ideas and my brief of “I want to step into this next level of my business and brand” and turned it into something which is so tangible, rare and visionary. And so me. Luci can help you access the vision which you know is forming for you. She’s got this connection to something greater so as you work with her you deepen what your calling is. She helps bring out your genius, bring it to life and multiple its impact. Luci is unique, gifted and just gets it. This process is so much more than brand and web design, this is an unlocking of you as a woman in your power. Run at an opportunity to do this work with Luci, so much magic comes from it.
Caroline Britton
Luci is a creative genius. Luci has taken my conceptual ideas and my brief of “I want to step into this next level of my business and brand” and turned it into something which is so tangible, rare and visionary. And so me. Luci can help you access the vision which you know is forming for you. She’s got this connection to something greater so as you work with her you deepen what your calling is. Luci is unique, gifted and just gets it.
"Luci absolutely blew me away!"
the brand stylist, creative director & author
Working with Luci has been a real joy and I’ve loved seeing her work and her process
evolve with each project. She pours sheer intention and excellence into her work. Luci absolutely blew me away with her final submission, which not only nailed the
brief, but also was an exquisite piece of design work that would create the distinctive
and covetable impact the brief required.
Fiona Humberstone
" Luci is an absolute brand genius."
CO-FOUNDERS, rich & regulated®
She has the gift of being able to take the vision that’s in your head and turn it into global identity powered by thoughtful and intentional strategy. She's helped us with several brand development projects over the past couple of years that have enabled us to scale and grow multiple coaching brands to 6-figures and beyond.
Victoria Morley
Suzie Cuthbertson
CO-FOUNDERS, SUMMIT SUCCESS
She is a consummate professional. Her business flow is seamless. Her design aesthetic is extraordinary. It captures who we are and what we do in a way we've never been able to capture before. And it's beautiful. If you want to work with consummate professionals with an unparalleled design aesthetic, then work with Luci.
Ann Sheybani
J.D.
Walt Hampton
"Luci stands in a league above & beyond anything we have seen before."
"Luci is super smart, and an all-round creative genius."
success coach
Luci is an absolute JOY to work with. She not only meets expectations but exceeds them. She’s incredibly organised, fun to work with, open minded, flexible and great at coming up with brilliant ideas. She is very committed, conscientious and reliable, and so quick and responsive. She has the answers to questions I didn’t even know I had, and is solution focused and calm. She’s a beautiful soul who's an asset to my business.
