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If it wasn't already abundantly obvious, I'm Luci. I'm here to help you transform your intangible visions into a magnetic and resonant brand and website that truly does justice for your genius. With a decade of experience in brand and web design, I've had the privilege of guiding countless female founders in the coaching, course creation and wellness industries to not only stand in their power but expand from and redefine it. My passion is taking what feels impossible to convey and turning it into a compelling, visual narrative that resonates deeply with your audience.
Well hello there!
i'm intuitive
i'm empathic
i strategise
i'm a problem solver
i'm emotively driven
i make sense of the mess
i always find a better way
i cut through the noise
i distil fine detail from chaos
Put simply, that all means
projector
human design
2
enneagram
enfj-t
meyers-briggs
fact finder
kolbe a
numerology
Getting up close and personal...
My biggest dream is
after all, they say if your dreams feel possible, they're not big enough 🤠
a tidy home and empty laundry hamper
My design process is highly intuitive
my clients are always floored when they see how I've interpreted and composed their brand into tangible visuals 🪄
...and it never misses the mark
My uniform is
it actually stated on my Autism diagnosis how loyal I am to this combo, owning it in almost every colour 😅
an oversized sweater, Adanola leggings, a baby tee and thick socks
You will never see me without
an often untouched water bottle, a matcha and a diet coke 💅🏼
at least 3 drinks on the go
my favourite things
Autumn & spring
dopamine decor
iced strawberry matcha latte
romantasy
skincare
destination
season
kos & nyc
drink
trend
genre
indulgence
hobby
knitting
aesthetic
aussie coastal
fandoms
swifties & booktok
pursuing my love of design and brand strategy, I niched down to build a studio serving coaches and soul-led businesses.
pivoted to designer
2017
as a creative virtual assistant specialiasing in funnel strategy and design.
my first course that has since mentored 200+ creatives start and scale their businesses.
launched cvab
2020
Atlas and Juniper are by far my greatest creations to date!
became a mother
2022
started business
to understand energetics, identity and mindset shifts crucial to abundance.
cert. in energy work
a timeline of events
2016
