5
If it wasn't already abundantly obvious, I'm Luci. I'm here to help you transform your intangible visions into a magnetic and resonant brand and website that truly does justice for your genius. With over 8 years of experience in brand and web design, I've had the privilege of guiding countless female founders in the coaching, course creation and wellness industries to not only stand in their power but expand from it. My passion is taking what feels impossible to convey and turning it into a compelling, visual narrative that resonates deeply with your audience.
hello there!
i'm intuitive
i'm empathic
i strategise
i'm a problem solver
i'm emotively driven
i make sense of the mess
i always find a better way
i cut through the noise
i distil fine detail from chaos
Put simply, that all means
projector
human design
2
enneagram
enfj-t
meyers-briggs
fact finder
kolbe a
Well
numerology
Getting up close and personal...
free
with a Brand Audit!
find out what opportunities your brand is sleeping on
If you're feeling like your brand no longer resonates like it used to, like you've outgrown it, or perhaps you're just curious to get my professional brand design & strategy insights on what I'd do to better align with your mission...
click here to get started
If you're a...
Creative Biz Owner
i want to expand my creative + tech skills →
i want to start a creative business →
i want to become a masterful designer →
If you're a...
Female Founder
BRAND + website IDENTITY, STRATEGY & DESIGN →
brand Identity, Strategy & Design →
Your purpose, your people and your vision are tuned-in to, mapped out and brought into crystal clarity. Analysing everything, I pull out the subliminal recurring themes in your desires that will pull together a business vision and strategy that feeds your joy as a priority.
a three phase deep-dive into the soul of your business
0ne
Drawing on everything from phases one and two, I'll identify your brand anchors. These will be 3-4 descriptors that capture how your brand needs to feel to be most aligned with your values, and commercially viable and magnetic to your dreamiest client/customer. These become the base of everything we do next.
crafting your brand anchors
two
Blending seasonal personality archetypes with the science of colour psychology, I'll determine which season your brand falls in to. This adds a profound layer of objectivity to the potential for indecision that comes with reviewing visual concepts. This makes way for clarity and cohesion throughout.
defining your brand's personality
three
With your brand anchors and seasonal archetype defined, I'll work on your initial brand concepts. Your presentation will house a moodboard for how the brand needs to feel, as well as one for creative direction, a primary, secondary and submark logo, typography suite and full colour palette. Alongside this, you'll also find a strategic summary of your brand's value proposition, dream client profile and brand vision.
the initial concepts
four
Finally, we'll work on revising and refining the initial concepts across three edit rounds (if needed) to create a visual identity that fully captures your brand story in the most captivating and compelling way. Once finalised, you'll receive your brand kit in Adobe CC or Canva format, ready to be boldly visible.
refining and embodying
five
favourites
Autumn & spring
pastel checkerboard
iced matcha latte & pumpkin cream cold brew
romantasy
skincare
destination
season
kos & nyc
cosy drink
trend
genre
indulgence
hobby
colouring & home styling
aesthetic
aussie coastal
fandoms
swifties & beyhive
pursuing my love of design and brand strategy, I niched down to build a studio serving coaches and soul-led businesses.
pivoted to designer
2017
as a creative virtual assistant specialiasing in funnel strategy and design.
my first course that has since mentored 200+ creatives start and scale their businesses.
launched cvab
2020
easily my greatest creation to date, and it made me a boy mama!
became a mother
2022
started business
to understand energetics, identity and mindset shifts crucial to abundance.
cert. in energy work
a
timeline events
of
2016
My biggest dream is
after all, they say to make your dreams feel impossible
a clear laundry room and empty hamper
My design process is highly intuitive
my clients are always floored when they see how I've interpreted and composed their brand into visuals
...and it ever misses the mark
